A 30-Day LinkedIn Content Plan for Executive Coaches

Introduction

The hardest part of LinkedIn for Executive Coaches isn't writing—it's deciding what to write.

Decision fatigue is real. You sit down to post, stare at the blinking cursor, and eventually give up.

To solve this, we've created a 30-day content calendar specifically for the Coaching / Professional Development industry. This plan rotates through the key pillars that build trust and authority.

The 4 Core Pillars

Your content should be a mix of:

1. Client Wins
2. Frameworks
3. Leadership Hot Takes
4. Behind the Scenes

Week 1: Authority & Expertise

• Day 1: Client Wins - Share a contrarian take on a recent industry trend.
• Day 2: Case Study - Share a "How I solved X" story (anonymized if needed).
• Day 3: Tool of the Trade - Share a software or framework you use daily.
• Day 4: Curated News - Share a link to a major industry announcement and add your 2 cents.
• Day 5: Personal Story - Why did you become a Executive Coaches?

Week 2: Social Proof & Networking

• Day 8: Client Testimonial - Screenshot a nice email or DM (with permission).
• Day 9: Shoutout - Tag a peer or mentor who has influenced you.
• Day 10: Frameworks - Deep dive into a specific niche topic.
• Day 11: Question - Ask your network for advice on a specific challenge.
• Day 12: Behind the Scenes - Show a photo of your desk or workspace.

Week 3: Solving Pain Points

• Day 15: Leadership Hot Takes - Address a common objection you hear from clients.
• Day 16: The "Anti-Tip" - Tell people what not to do.
• Day 17: Quick Win - Share a tip that takes 5 minutes to implement.
• Day 18: Resource Share - Share a PDF checklist or template.
• Day 19: Flashback - Share a mistake you made early in your career.

Week 4: Vision & Values

• Day 22: Behind the Scenes - Where do you see the industry in 5 years?
• Day 23: Myth Busting - Debunk a common misconception about Executive Coaches.
• Day 24: Hiring/Culture - What do you look for in partners or team members?
• Day 25: Book/Podcast Recommendation.
• Day 26: Weekly Recap - Summarize your top insights from the week.

How to Execute This Plan

1. Batch Create

Don't write every day. Block out 2 hours on Sunday to write 3-5 posts for the week.

2. Use a Scheduler (Optional)

Tools like Taplio or AuthoredUp can help, but native scheduling works fine too.

3. Fuel the Fire with Comments

Posting is just the spark. The fire comes from engagement. Use Comment Rocket to engage with 10-20 people in your niche before you post. This warms up the algorithm and gets eyes on your profile.

Summary

Consistency is the only "hack" that works long-term. By following this plan, you remove the guesswork and ensure you're showing up for your network.

Need help engaging? Try Comment Rocket to save hours on networking while you focus on creating great content.