How to Charge for LinkedIn Commenting Services

If you are a LinkedIn ghostwriter or agency owner, you are likely making a critical mistake. You are selling Content, but your clients need Attention.

Posting content is only 50% of the equation. The other 50% is engagement—commenting on other people's posts and replying to comments on their own. But most ghostwriters don't sell this. Why? Because it's "hard to price" and "hard to scale."

So they leave it to the client. And what happens? The client gets busy, stops engaging, their reach tanks, and they fire you because "LinkedIn isn't working."

In 2026, "Engagement-as-a-Service" (EaaS) is the fastest-growing revenue stream for agencies. This guide will show you exactly how to package, price, and deliver high-ticket commenting services without burning out.

---

The Value Proposition: Why Clients Pay for Comments

Before you can charge $1,000/month for commenting, you need to understand what you are actually selling. You aren't selling "words in a text box."

You are selling:

1. Algorithmic Reach: LinkedIn rewards active users. A client who comments 10x a day will see their post reach double or triple. You are selling "Algorithm Insurance."
2. Networking at Scale: Commenting on a prospect's post is a "soft touch." It puts the client on their radar. You are selling "Lead Nurturing."
3. Time: Effective engagement takes 30-60 minutes a day. That is 15-20 hours a month. If your client's hourly rate is $500, that problem costs them $10,000/month. You are selling "Time Savings."

---

Pricing Model 1: The "Volume" Retainer (Entry Level)

This is the easiest model to sell as an upsell to an existing content package.

Who it's for: Clients who want visibility and general brand awareness. Price Point: $500 - $800 / month.

The Deliverable:

• Quantity: 10 insightful comments per day (50/week).
• Target: Top influencers in their niche + broad industry hashtags.
• Goal: Maximize profile views and follower growth.

The Pitch: "For an extra $500/mo, we will handle your daily engagement. We'll make sure you show up in the comments of the top voices in your industry every single day. This signals to the algorithm that you are active and boosts the reach of the posts we are already writing."

Pros: Easy to execute. Cons: Can feel like a commodity if you don't show results.

---

Pricing Model 2: The "ABM Sniper" Package (High Ticket)

This is where the real money is. You aren't just commenting randomly; you are targeting a specific list of prospects. This is Account-Based Marketing (ABM).

Who it's for: B2B Founders, Sales Leaders, Consultants looking for leads. Price Point: $1,500 - $3,000 / month.

The Deliverable:

• Target List: Client provides a list of 50-100 dream prospects (or you build it using Sales Navigator).
• Monitoring: You monitor these 50 people daily.
• Action: Whenever they post, you drop a high-value, thoughtful comment within 60 minutes.
• Outcome: You ensure the client is "Top of Mind" for their dream customers.

The Pitch: "You have a list of 50 dream clients. We will make sure that every time they log into LinkedIn, they see your face and your insights. We will warm them up so that when you finally send a DM, they already know, like, and trust you."

Pros: Extremely high ROI for the client. One closed deal pays for your service for a year. Cons: Requires higher skill. Comments must be smart, not generic "Great post!"

---

Pricing Model 3: The "Inbound Community" Add-On

This focuses on replying to comments on the client's own posts.

Who it's for: Creators with large followings (10k+) who are overwhelmed by notifications. Price Point: $400 - $600 / month.

The Deliverable:

• Reply Management: You reply to every comment on their posts within 2 hours of publishing.
• Conversation Starter: You end replies with questions to keep the thread going (boosting dwell time).

The Pitch: "You're getting 50 comments a post, but you're ignoring them. That's money left on the table. We will manage your community, reply to everyone, and turn fans into leads."

---

How to Fulfill It (Without Dying)

If you have 10 clients, and each needs 10 comments a day, that's 100 comments a day. If you do this manually, you will burn out in a week.

You need a Tech Stack.

1. The Monitoring Tool

You can't scroll the feed hoping to find posts. You need a tool that aggregates posts from specific lists.

• Sales Navigator: Create a lead list.
• Comment Rocket: Import that list.

2. The AI Drafting Tool (The Secret Weapon)

You cannot write 100 thoughtful comments from scratch. Use Comment Rocket's AI to do 80% of the heavy lifting.

• The AI reads the post.
• It generates a "Value Bridge" comment or a "Contrarian" take.
• Your Job: You act as the Editor, not the Writer. You tweak the tone, add a personal anecdote, and hit send.

The Math of Scaling:

• Manual Comment: 5-8 minutes (Reading + Thinking + Typing).
• AI-Assisted Comment: 1 minute (Reading + Editing).

With the right tools, you can service 10 clients in 1-2 hours a day.

---

Structuring the Contract

Do not price this hourly. Price it by Value.

Bad Contract: "I will comment for 5 hours a month." Good Contract: "I will execute the 'Authority Building' engagement strategy, targeting 200 key industry leaders per month."

The "Rules of Engagement"

Set boundaries with your client upfront:

1. Approval: "I will post comments directly. If you want to approve every comment, the price doubles." (Most clients trust you after a week).
2. Tone Guide: Create a document with their "Voice," "Taboo Topics," and "Key Stories."
3. Access: Use a tool that allows agency access without sharing passwords (if possible), or use a secure password manager.

---

Reporting: How to Prove ROI

Clients will ask: "Is this working?" Don't just say "Yes." Show them the data.

Send a monthly report tracking:

1. Profile Views: "Your profile views are up 40% since we started commenting."
2. SSI Score (Social Selling Index): "Your 'Engage with Insights' score went from 15 to 25."
3. Inbound DMs: Ask the client, "Did anyone mention seeing your comments?" (They usually did).

---

Conclusion

Engagement is the fuel that makes the Content engine run. By selling it as a separate, high-value service, you do three things:

1. You increase your Monthly Recurring Revenue (MRR).
2. You get better results for your clients (retention).
3. You differentiate yourself from the thousands of "content-only" ghostwriters.

Stop leaving money on the table. Package it, price it, and use tools to scale it.