How to Get 10x More Views on Your LinkedIn Posts

You spend 30 minutes writing a thoughtful, value-packed post. You hit "Publish." You wait.

10 minutes later: 2 likes (one is from your mom). 1 hour later: 5 likes. 24 hours later: 12 likes and 300 views.

Meanwhile, a competitor posts a simple selfie with a one-line caption about "hustle" and gets 50,000 views and 200 comments.

It is frustrating. It feels unfair. But it is not random.

LinkedIn is an algorithm, and like any algorithm, it operates on a set of rigid rules. If you play by the rules, you get rewarded with exponential reach. If you ignore them, you get buried in the feed, no matter how good your content is.

The difference between 300 views and 30,000 views isn't usually the quality of the idea—it's the packaging and the distribution.

This guide is not about "hacks" or "pods" (which will get you banned). It is about understanding the psychology of the feed and the mechanics of the platform to get your content seen by the people who matter.

Part 1: The LinkedIn Algorithm Explained (The Deep Dive)

Before we write a single word, you need to understand what happens behind the scenes when you press "Publish."

The algorithm has one goal: Keep users on the app. It rewards content that keeps people scrolling, reading, and discussing.

1. The Quality Filter

Bots scan your post instantly. They are looking for:

• Spam keywords: "Buy now," "Click here," "Free offer."
• External links: LinkedIn hates when you send users off the platform. Including a link in your post body can kill your reach by 50-80%.
• Formatting issues: Walls of text or bad grammar.

2. The "Testing Phase"

LinkedIn shows your post to a small batch of your connections (usually about 5-10% of your network). This is the "Sample Group."

• If the Sample Group ignores it, the post dies.
• If the Sample Group engages, the post lives.

3. The Velocity of Engagement (Dwell Time 2.0)

The algorithm watches this test group closely. It measures not just clicks, but Dwell Time.

• Do they stop scrolling to read?
• Do they click "See more"?
• Do they spend time reading the comments?

The Scoring System (Estimates):

• Dwell Time (2+ seconds) = 1 point
• Like = 2 points
• Click "See More" = 4 points
• Comment = 10 points
• Share = 20 points

4. The Expansion

If your "Velocity Score" is high in the first hour, LinkedIn expands the circle to your 2nd and 3rd-degree connections. This is where "virality" happens—when people who don't follow you start seeing your content because their connections commented on it.

Part 2: The Hook (Your First 3 Lines)

You have 0.3 seconds to grab attention. That is the speed of a thumb scrolling on a phone.

Your first line (the "Hook") is the most important part of your post. If the hook fails, the rest of the post doesn't exist. The goal of the hook is simple: Get them to stop scrolling and click "See more."

5 Hook Templates That Work (And Why)

1. The "Contrarian" Hook

• Concept: Challenge a common belief in your industry.
• Why it works: It creates a "Pattern Interrupt." The brain notices things that break the norm.
• Example: "Stop hiring for culture fit. It's destroying your diversity."

2. The "Negative" Hook

• Concept: Highlight a mistake or a pain point.
• Why it works: Humans are "loss averse." We are biologically wired to avoid pain more than we seek gain.
• Example: "5 mistakes that are killing your startup's valuation (and how to fix them)."

3. The "Result" Hook

• Concept: Show the outcome first, then promise the method.
• Why it works: It creates immediate credibility and curiosity.
• Example: "How I generated $50k in pipeline with 0 ad spend in 14 days."

4. The "Story" Hook

• Concept: Start in the middle of the action (In Media Res).
• Why it works: Stories bypass our critical filters and engage our emotions.
• Example: "I walked into the boardroom, and I knew I had lost the deal before I even sat down."

5. The "Listicle" Hook

• Concept: Promise structure, speed, and high value.
• Why it works: Our brains love lists because they feel "digestible" and low-effort.
• Example: "10 tools to automate your workflow (that aren't ChatGPT)."

Part 3: Formatting is King

Nobody reads giant blocks of text. If your post looks like a college essay, people will scroll past it. You must optimize for "skimmability."

The Mobile-First Mindset

80% of LinkedIn traffic is on mobile.

• The "See More" Line: Your hook must be short enough (under 3 lines) that it doesn't get cut off. You want people to click "See more"—that click is a strong engagement signal to the algorithm.
• White Space: Use single-sentence paragraphs. It looks weird in a Word doc, but it looks beautiful and airy on a phone screen.
• Bullet Points: Use emojis (👉, ✅, 📌) to create lists. They act as visual anchors.

Pro Tip: Never have a paragraph longer than 3 lines on mobile.

Part 4: Two Frameworks for Viral Content

Once you have hooked them, how do you keep them reading? Use a proven framework.

Framework 1: PAS (Problem-Agitation-Solution)

Best for: Educational content, tips, and "how-to" guides.

1. Problem: Describe the pain point they are feeling.
   • "You're sending 100 cold emails a week and getting 0 replies."
2. Agitation: Twist the knife. Explain why this is bad.
   • "This isn't just a waste of time. It's demoralizing your sales team and burning your domain reputation."
3. Solution: Give them the answer (your insight).
   • "Here is the 3-step framework we used to fix it..."

Framework 2: The "Hero's Journey" Micro-Story

Best for: Personal branding, leadership lessons, and building connection.

1. The Status Quo: Where you were.
   • "Three years ago, I was broke and sleeping on a friend's couch."
2. The Inciting Incident: What changed?
   • "Then I discovered a book on copywriting that changed everything."
3. The Struggle: The hard work.
   • "I wrote 1,000 headlines a day. I got rejected 50 times."
4. The Transformation: The result.
   • "Today, I run a six-figure agency."
5. The Lesson: The takeaway for the reader.
   • "Consistency beats talent every time."

Part 5: The "Comment-to-View" Loop (The Secret Weapon)

This is the secret sauce. Comments drive views.

Why? Because when someone comments on your post, your post shows up in their network's feed with the header: "John Smith commented on this." This is how you borrow other people's audiences.

How to Get More Comments

1. End with a Specific Question: Don't ask generic questions like "Thoughts?"
   • Bad: "What do you think?"
   • Good: "Do you prefer Strategy A or Strategy B?" or "What's your #1 tip for X?"
2. Reply to Every Comment: If you get 10 comments and you reply to all of them, your post now has 20 comments. That doubles the algorithmic weight.
3. Reply with a Question: Don't just say "Thanks!" Say "Thanks! What made you think of that?" This encourages a second reply, turning a comment into a conversation.

The Comment Rocket Strategy

You can't just post and ghost. The best way to get engagement is to give engagement.

The Strategy:

• Before you post (The Warm-Up): Spend 15 minutes commenting on other people's posts (especially big creators and prospects).
• Why? When you comment on their post, they (and their audience) see your face and headline. They are likely to click on your profile and see your recent post.
• Tool: Use Comment Rocket to generate insightful, contextual comments quickly. It helps you hit 20+ high-value comments in 15 minutes, driving a wave of traffic back to your profile right when your new post goes live.

Part 6: Visuals that Stop the Scroll

Text-only posts are great, but visuals grab attention faster.

• The "Selfie": Love them or hate them, selfies work. They humanize the content. A post about leadership with a photo of you speaking on stage will outperform a stock photo of a handshake 10 times out of 10.
• PDF Carousels: Currently the highest-performing format on LinkedIn.
  • Why: Users have to click and swipe to read them. Every swipe is an engagement signal.
  • Tip: Turn your "Listicle" posts into 5-slide carousels.
• Charts and Graphs: People love data. A simple screenshot of a growth chart or a diagram explaining a concept stops the scroll because it looks valuable.

Part 7: Distribution Hacks (The "Fuel")

You have written a great post. Now, give it a push.

The "Golden Hour"

The first 60 minutes are critical. If your post gets zero engagement in the first hour, LinkedIn assumes it is bad and stops showing it.

• Don't edit your post in the first hour (it resets the reach).
• Don't share your post instantly (shares have surprisingly low reach compared to comments).
• Do reply to comments instantly.

The "No External Links" Rule

I repeated this, but it's vital. Do not put links in the post body.

• Wrong: "Read the full article here: [link]"
• Right: "I wrote a full guide on this. Link in the comments below! 👇" OR "Link in my bio."

Part 8: The "Remix" Strategy

You don't need to write new content every day. You need to recycle your winners.

If a post did well 6 months ago, post it again.

• Change the hook slightly.
• Change the image.
• Keep the core value.

New followers haven't seen it, and old followers have forgotten it.

The "Comment-to-Post" Pipeline: Look at your comments on other people's posts. Did you leave a comment that got 50 likes? That's not a comment anymore. That's a post. Copy it, expand on it, and publish it as your own content.

Part 9: Analyzing and Iterating

You won't hit a home run every time. You need to look at the data. Go to your analytics and look at:

1. Demographics: Who is reading? If you are targeting CEOs but getting interns, change your language to be more strategic and less tactical.
2. Top Performing Topics: Did your "Personal Story" get 5x more views than your "Industry News"? Do more stories.
3. Format: Did your PDF carousel flop? Maybe try a text-only post next time.

Summary Checklist for a Viral Post

• Hook: Is it punchy? Does it stop the scroll? (Use the 5 templates).
• Format: Is there plenty of white space? Is it easy to read on a mobile device?
• Value: Did I solve a problem (PAS) or tell a story (Hero's Journey)?
• Call to Action (CTA): Did I ask a specific question to spark comments?
• No External Links: Did I put the link in the comments/bio instead of the post?
• Visuals: Did I include a selfie, carousel, or chart?
• Engagement: Did I use Comment Rocket to comment on 10 other posts before publishing mine?

Post consistently. Experiment constantly. And remember: The goal isn't just "views." It's views from the right people.