How to Get More Comments and Shares on LinkedIn Posts
Engagement is the lifeblood of LinkedIn posts. Comments and shares not only boost your post's visibility but also build your credibility, expand your network, and foster meaningful conversations that can lead to new opportunities. Yet, many professionals struggle to ignite this kind of interaction on their content. How can you craft LinkedIn posts that invite thoughtful comments and encourage shares? This blog dives deep into actionable strategies to amplify your LinkedIn engagement with an emphasis on authenticity and value.
Why Comments and Shares Matter
Before we jump into tactics, it's important to understand why engagement matters on LinkedIn:
- Comments build community by encouraging discussion and showing your expertise.
- Shares
- LinkedIn’s algorithm favors posts with high engagement, helping your content get in front of more eyes.
- Engagement creates social proof, making future content more likely to be trusted and interacted with.
Principles for Generating Comments and Shares
- Value First: Always prioritize content that educates, inspires, or entertains your audience.
- Relatability: Share ideas and stories your network can connect with personally.
- Invite Interaction: Make it clear you want your readers’ opinions and experiences.
- Authenticity: Be genuine—people respond best to honest, vulnerable voices.
How to Get More Comments
1. Ask Thoughtful Questions
Opening your post with a question or ending it with one invites readers to respond. The key is to ask questions that encourage depth, not just “yes” or “no” answers.
Examples:
- "What’s one leadership lesson you learned the hard way?"
- "How has remote work changed your team’s collaboration?"
- "Which book reshaped your career perspective in 2024?"
2. Share Specific Experiences and Invite Others to Share Theirs
People love storytelling. When you share a concrete example, especially something vulnerable or relatable, readers feel invited to open up with their own stories.
Example: “Last quarter, I experimented with focused 'deep work' days, cutting back on meetings by 50%. The results? Increased productivity and less burnout. Have you tried something similar?”
3. Use Engaging Formats
Try polls, numbered lists, or “fill in the blank” prompts. These formats lower the barrier to commenting because they give your audience a clear path to respond.
Poll example: “What’s your biggest challenge when managing remote teams?”
4. Respond to Comments Promptly and Thoughtfully
When someone takes the time to comment, reply with genuine interest. This not only nurtures the conversation but also signals to others that your post is active and worth engaging with.
How to Get More Shares
1. Create Share-Worthy Content
- Useful & actionable insights: People share content that helps others solve problems.
- Inspirational stories: Inspiring journeys or quotes encourage sharing for motivation.
- News & trends: Timely industry updates prompt users to share content to stay ahead.
- Visually striking posts: Adding images, infographics, or videos makes posts more thumb-stopping and shareable.
2. Make Sharing Easy
While LinkedIn has built-in sharing options, you can encourage sharing by explicitly inviting your audience:
“If you found this helpful, feel free to share it with your network!”
3. Hit Emotional Triggers
Content that evokes emotions—whether it’s empathy, surprise, humor, or even constructive outrage—motivates people to share because they want to spark conversations or connect with others.
4. Demonstrate Social Proof
If your post already has visible comments, likes, or endorsements from respected people, a new viewer may be more motivated to share your content as well.
Additional Tactics to Maximize Engagement
Optimize Your Posting Time
Post when your audience is most active. For LinkedIn, this tends to be midweek mornings—Tuesday through Thursday between 8am and 10am tend to perform well. Test and adjust according to your network.
Craft Magnetic Headlines
Use headlines that tease value or spark curiosity. Examples include:
- "5 Surprising Ways to Boost Your LinkedIn Engagement Today"
- "Why Most LinkedIn Posts Fail — and How to Fix Yours"
- "The One Question That Got Me 100 Comments Overnight"
Leverage Hashtags Strategically
Use 3–5 relevant hashtags to extend your post’s reach. Avoid overloading with unrelated hashtags which can look spammy.
Tag Thoughtful Influencers and Participants
If you mention someone’s idea or want to invite their opinion, tagging them can draw their attention and encourage them to comment or share.
Maintain Consistency
Regular posting builds momentum. Audiences come to expect and look forward to your insights, which increases engagement over time.
Example Post Structure to Drive Comments & Shares
Opening (Hook): Start with a relatable question or statement.
Body (Value): Share a specific story, insight, or data.
Engagement Prompt: End with a genuine invitation for readers to comment or share.
Example:
Has remote work changed the way you manage your team?
In Q1, I introduced “focus hours” during which meetings are banned, and the impact has been incredible: productivity is up, and stress is down.
What about you? Have you tried new strategies to adapt?
I’d love to hear your thoughts—please share your experience or feel free to share this post with colleagues wrestling with similar challenges.
Final Thoughts
Building meaningful engagement on LinkedIn isn’t about chasing vanity metrics; it’s about cultivating authentic conversations and providing real value. By incorporating curiosity-driven questions, storytelling, and clear calls to action, you’ll invite more comments and shares naturally. Stay consistent, listen actively, and refine your approach based on what resonates best with your audience.
Remember: Engagement is a two-way street. The more you give thoughtful comments and shares to others, the more your own content will thrive in return.
Start implementing these strategies today and watch your LinkedIn presence flourish with richer discussions and wider reach!